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Contact Me: aggietamra@gmail.com

Education

Oklahoma State University: Stillwater, Oklahoma
Master of Science, Agricultural Communications
Conferred:  December 2010

Utah State University: Logan, Utah
Bachelor of Science, Agricultural Communications and Journalism
Conferred: May 2009
Graduated Summa Cum Laude

 Marketing & Communications Experience

Utah’s Own Program Manager
Utah Department of Agriculture & Food
April 2020 – June 2024

  • Recruited eligible companies to join the state program to increase membership by 500 percent; as well as maintain a retention rate greater than 85 percent.
  • Created and implemented integrated marketing campaigns across digital, social, paid media, PR, email, partnerships and events to reach more than 2.5 million consumers annually.
  • Organized campaigns to connect members with business retailers to boost local food sales including Nicholas & Company, Associated Foods and community farmers markets.
  • Developed and design content for consumer email campaigns and monthly membership bulletin.
  • Managed Utah’s Own annual brand development grant of $10,000 to assist companies with local branding, as well as farmers market sponsorship of $20,000.
  • Secured a specialty crop block grant of $62,000 in 2021 to promote Utah’s Own members with specialty crops. In addition secured more than $75,000 in community sponsorships in four years.
  • Implemented research & evaluation strategies to measure product & event satisfaction.

Marketing & Communications Director
Heber Valley Milk & Artisan Cheese, Midway, Utah
January 2016 – August 2020

  • Partnered with retailers & organizations to plan and execute consumer conscious campaign
  • Implemented research & evaluation strategies to measure product & event satisfaction
  • Managed media relations including risk & crisis management with raw milk
  • Designed promotional materials for products, social media advertising & annual events
  • Managed company eCommerce website with a customized WordPress and WooCommerce platform
  • Wrote persuasive small business & retail grants – (awarded: $6,000 in grant funds from 2016-2017)
  • Oversaw about 20 farm-based events a year from cheese tastings, mozzarella classes to farm visits
  • Created all social media advertising (Facebook & Instagram) to increase product & event sales

Utah’s Own Marketing Specialist
Utah Department of Agriculture and Food, Salt Lake City, Utah
December 2010 – September 2015

  • Served as an agriculture and food business mentor for more than 550 companies; implemented five local chapters to assist members with networking, training and branding.
  • Created consumer-conscious content for Utah’s Own social media channels; increased consumer brand engagement from less than 100 to nearly 10,000 people on Facebook, twitter and Instagram.
  • Promoted Utah products in more than 10 events annually – coordinate with partners, retailers, media and public to ensure consumer participation.
  • Evaluated program effectiveness through annual research and reporting – provide valuable data to department and legislature to justify state funding.
  • Designed content for Utah’s Own advertisements, tradeshow signage and literature
  • Managed the creation of an online database/marketing website: http://www.utahsown.org
  • Oversaw and aided in the reenlistment of more than 550 companies
  • Improved brand consistency by identifying official colors and logo use standards

Career Development Assistant
Oklahoma State University College of Agriculture — Stillwater, Oklahoma
June 2009 – December 2010

  • Redesigned the Student Success Center Website using CSS and CMS
  • Created blog that received more than 2,000 page views in 3 months
  • Critiqued résumés and cover letters for undergraduates, graduates and alumni
  • Advised 11 Career Liaisons, an agricultural student leader group

Sales Associate
­IFA Country Stores, Hyde Park, Utah
May 2007 – May 2009

  • Designed chicken breed information packet for nervous first-year growers
  • Obtained knowledge of agriculture chemicals, feeds, vaccinations and farm supplies
  • Created and displayed innovative advertising signs
  • Maintained good customer relations with diverse agriculturists

Agricultural Achievement & Leadership

  • Recognize by Governor Cox for Outstanding Utah’s Own Program Leadership – June 2023
  • Weekly winner of KSL Weather Photo Contest – December 2018
  • First Runner Up in Young Farmer & Rancher Discussion Meet – November 2018 & 2017
  • Published in Journal or Applied Communications – January 2011
  • Agricultural Communicators of Tomorrow Chapter President, 2008-2009
  • Utah State University Student Agriculture Council – Publications Chair, 2008-2009
  • LDS Missionary: Brazil, Porto Alegre North Mission, 2005-2006
  • Utah FFA Association – State FFA Sentinel, 2002-2003

 

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